The Bays Aged Care
Redevelopment Launch

The Bays Healthcare Group approached us to help them increase awareness for the opening of their redeveloped Aged Care Home in Hastings. We developed a leads generation campaign along with a value proposition for the Aged Care Home. As part of a wider healthcare group, we leveraged the different health services under The Bays Healthcare Group banner and tapped into the desired customer outtake of knowing that they will be cared for, whatever their circumstances and needs, now and as they change. The communication line that underpinned the creative was Aged care that’s  beyond the everyday, and was reflected across print, collateral and radio.