Australian Unity
Health Services
Digital Acquisition Campaign

We worked with Australian Unity to develop a pilot program to promote their in-home health services direct to consumer. This was a way to increase revenue from a new audience whilst building awareness that Australian Unity offered these services in the comfort of your own home.

Examples of advertising that specifically calls out the audience’s region have shown to increase effectiveness by 10%, so we geo-targeting these ads and mentioned the region in the messaging. While this makes the ad feel more personal and relevant, the focus was still on the key point – that the service is offered in-home.