Australian Unity Dental
Out of Home Campaign

Australian Unity Dental opened a new clinic in Melbourne’s CBD and wanted to let the local community know they were open and to acquire new customers. Targeting city workers with an appealing price offer in an out of home campaign at Parliament train station. We developed messaging that targeted people most likely to take advantage of the offer: those who know they need to see a dentist soon. It then appeals to them by highlighting the proximity of the centre to them in that moment, with the offer as the conversion message and reason to engage.